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Home » Bollywood » Latest News

YouTube to screen latest Bollywood Blockbusters free

Now you want to have to watch the pirated bad print films on internet or Dvds. The recently released bollywood movies will be screened on the internet for free, courtesy Google's YouTube.

YouTube is introducing a new weblink for the movie buffs in India titled 'YouTube Box Office'. The exclusive channel will feature a premium block buster movie every month, although the channel will be embedded with ads. The new channel will be available to all users in India and will be IP blocked for users in other countries.

Intel is the lead sponsor for new the channel. Kick-starting the initiative is the latest hit 'Band Baaja Baaraat', starring actors Ranveer Singh and Anushka Sharma. The new Google India initiative will also rein in piracy, as many new movies are already uploaded everyday on the YouTube platform, without check.

The YouTube Box Office channel will also feature other popular movies which users can watch for free from the YouTube catalogue of movies. This includes over 1500 titles including regional language films.

Commenting on the new initiative, Gautam Anand, Director Content Partnerships for YouTube Japan-APAC said, "We wish to create a destination for users which is easily discoverable and also help our content partners get more viewers for their premium content. With over 48 hours of content being uploaded on YouTube every minute, this is our attempt to curate premium and exclusive content which our users enjoy."

The initiative also opens up a new channel for marketing for Google to utilize the Youtube platform for sales generation.

Sandeep Aurora, Director-Marketing, Intel South Asia said, "Intel is extending the "Smart visuals, brilliant performance" positioning of its latest 2nd generation Core processors with this association. The YouTube Box Office channel provides the consumers an opportunity to view premium, high quality movies on their PCs. Consumers can also enjoy these movies on their big screen HDTV with Intel® Wireless Display (WiDi) feature on the 2nd Generation Intel Core Processor based PCs and bring YouTube to life in HD format on their TVs."

YouTube will collaborate with its partners like Yash Raj Films in India on a revenue share basis to bring more such premium content every month. Yash Raj Films GM for Digital & New Media, Anand Gurnani, said "Apart from offering tremendous reach, evolved digital platforms like YouTube also enable the monetization aspect through advertising revenues in an unobtrusive manner, while offering a great online viewing experience to the users. We are sure this project will throw up interesting insights and consumption patterns of the digital-friendly audience."

Yash Raj Films is the producer and distributor of Band Baaja Baaraat. Google wants to repeat its success of screening IPL with its new Box Office initiative.

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