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More shorter movies from Bollywood

Bollywood movie makers are gearing up to mass-produce shorter action flicks that can make the best use of 3D, which has now become a profitable venture after the success of Ra.One. Shah Rukh Khan's latest animated flick was able to accumulate a quarter of its revenues in the first week itself. The trend correctly points out that 3D films are growing dramatically since Hollywood filmmaker James Cameron's magnum opus Avatar hit theatres in late 2009.

"Bollywood is being pushed to rewrite its script - to making compact, one-and-half hour movies, like in Hollywood, and to doling out action movies instead of lovey-dovey flicks," says Nishant Fadia, chief financial officer of Prime Focus.

Post Ra.One many moviegoers reportedly stated that though they enjoyed the 3D experience, it was still a pain to watch a flick for nearly three hours with special glasses. Bollywood is now prepared to dole out the required content using the best technology and CGI’s.

On an average, it costs 15% more than a normal film to produce a 3D movie – this includes the cost of conversion from the 2D format. Plus, theatre owners need to invest in 3D projectors, a silver screen and 3D glasses.

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