Login | Register nowContact Us
Latest NewsLatest ReleasesSpecial FeaturesBollywood BabesHistory
Asian NewsEvents
Food NewsStartersMain MealsDessertsDrinksRestaurant Guides
Latest NewsAsian Business Rising StarsBusiness of Sport
FootballCricketGolfOlympic GamesTennisMotorSportLiverpool FCManchester UnitedBoxingUS SportsUEFA Euro 2012
Latest NewsDestinations Guide
MusicShowbizHollywood ReleasesFilm News
AsiaEurope InterviewsEntertainmentsLifeStyleSport
Home » Bollywood » Latest News

Bollywood Firm Still Waiting For Hollywood Pay-Off

Bollywood heavyweight Reliance Entertainment is still waiting for a return on investment from its several hundred million dollar investment. Reliance Entertainment is part of Reliance Industries, one of the biggest companies in India. It invested $325 million alone in Steven Spielberg studio Dreamworks (DWA) in 2009, and the combined films co-produced with the company have not paid off. While there have been some winners, like sleeper hit The Help, made on a budget of just $25 million and bringing in $189 million at the box office, most have been a disappointment.

“We are yet to receive any feedback on Reliance making money from Hollywood,” says trade analyst Amod Mehra. The entertainment industry is abuzz with reports that senior Reliance executives are disappointed with the way the Hollywood push has shaped up. “Reliance is still waiting for a game-changer in the US,” says a Bollywood insider familiar with the matter.

The company also hasn’t received any of the bounty from The Adventures Tintin, Spielberg’s latest hit which has brought in over $160 million in foreign sales alone.

The Economic Times in India reported in a feature on Sunday that  a Reliance spokesman said the company was definitely sticking to its Hollywood dreams with DreamWorks. The unnamed source said that while flops like Cowboys and Aliens didn’t do well, hits like The Help have helped picked up the slack. The perception that the movie deals are not doing well is wrong, the spokesman said, but did not say what the return on investment in Hollywood film making has been since it jumped in three years ago.

Reliance Entertainment’s first project with A-lister Tom Hanks will be out next year and a script with Jim Carrey is in the works.

Leave a Reply