Abhishek an ideal brand ambassador

Abhishek Bachchan's loyalty to the brands he endorses seems unquestionable. The actor dug into his Omega collection for a vintage watch to wear in his forthcoming period film 'Khelein Hum Jee Jaan Sey'.

Abhishek, who was appointed as the face of Omega in India in 2006, has worn a black leather strap watch from the Swiss brand throughout the film.

'Abhishek had a piece from the independence struggle period in his Omega collection, so he decided it would be appropriate to wear it,' said a source close to the actor.

The 34-year-old plays a freedom fighter in Ashutosh Gowariker's 'Khelein Hum Jee Jaan Sey', based on the Chittagong uprising of 1930s. The film releases Friday.